HP is Acquiring HyperX for $425 Million

In some unexpected news today, HP and HyperX (formerly a division of Kingston) have jointly released a statement that HP is to acquire HyperX gaming peripherals portfolio, and the brand, for $425 million USD. Kingston retains the DRAM, Flash, and SSD …

In some unexpected news today, HP and HyperX (formerly a division of Kingston) have jointly released a statement that HP is to acquire HyperX gaming peripherals portfolio, and the brand, for $425 million USD. Kingston retains the DRAM, Flash, and SSD products (those that are branded HyperX will probably be renamed). Perhaps it is indicative that Kingston wants to remain focused on the memory and storage markets, and divest away from a variable commodity market, while at the same time HP is looking to boost its presence in the space alongside its HP OMEN branding.

Pending regulatory review, the deal is expected to go close in Q2 2021, with the acquisition accretive on a non-GAAP to HP in the first full year. The HyperX peripheral line-up, which includes gaming headsets, microphones, keyboards, mouse pads, mice, power supplies, console accessories and apparel, is expected to be used by HP’s broader gaming ecosystem to expand potential add-ons for its OMEN series gaming desktops and laptops, as well as build that ecosystem for hardware, software, and services.

HyperX as a brand has always been a distinct element somewhat separate from Kingston – over the last few years, every trade show we’ve attended we have made separate meetings for each company, whereas a decade ago we would cover both in the same room. This disaggregation of the business has obviously allowed Kingston to package it up should it ever need to offload, as it has now done with HP. Kingston still retains the gaming focused RGB-laden DRAM and SSD businesses, although these are likely to be sold either under Kingston or a separate new brand that we will learn about in due course. It is unclear whether HyperX sponsorships of eSports teams is also part of the deal, if those will transfer to HP, or they will remain with Kingston.

In the press release, HP quotes that the PC hardware industry is set to have a $70 billion addressable market by 2023, with the global peripherals market (gaming and non-gaming) to grow to $12.4 billion by 2024. HP states that gaming peripherals will be a disproportionally large element of that year-on-year growth, and that HyperX’s brand recognition will help HP ‘advance its leadership in personal systems by modernizing compute experiences and expanding into valuable adjacencies’. In non-corporate speak, that just means that HP sees collective value in enabling its own systems with top-brand accessories to improve the overall experience. For a price, naturally, although there will no doubt be some synergies as HP can mothball some of its own HP OMEN peripherals that may not have had large distribution.

With the deal expected to close in Q2, it will be interesting to see if HP does any brand reorganization with HyperX, such as ‘HyperX by HP’, or leave it as it is. If we get more information we will add to this news post.

Source: https://press.hp.com/us/en/press-releases/2021/hp-inc-to-acquire-hyperx.html

The Redragon Devarajas K556 RGB Mechanical Keyboard Review: Jack Of Most Trades

Today we are having a close look at the Devarajas K556 RGB gaming keyboard from Redragon, a Chinese manufacturer of gaming peripherals. The company boasts excellent quality, performance, RGB backlighting, and advanced features, all while keeping the r…

Today we are having a close look at the Devarajas K556 RGB gaming keyboard from Redragon, a Chinese manufacturer of gaming peripherals. The company boasts excellent quality, performance, RGB backlighting, and advanced features, all while keeping the retail price very low. 

Plugable Updates USB-C 7-in-1 Hub with Ethernet and 4Kp60 Display Support

A major issue faced by owners of notebooks and compact SFF PCs such as the NUCs is the paucity of USB ports or even the absence of often-needed functionality like SD /microSD card slots and RJ-45 ports. Multi-function USB hubs come to the rescue here (at the cost of physical system footprint). One of the well-reviewed low-cost offerings in this market segment is Plugable’s 2020 USB-C 7-in-1 Hub. This offering allowed MFDP (multi-functional Display Port) USB-C ports in a host system to support a micro-SDXC, full-sized SDXC, HDMI 1.4 (4Kp30) display output, and three USB 3.2 Gen 1 Type-A ports in a small rectangular unit. While capable of being bus-powered, the hub also includes a USB charging pass-through port, allowing for up to 87W of power delivery to the host system.

Plugable’s 2020 USBC-7IN1 Multi-function Hub

At CES 2021, Plugable is updating the hub with new internals and I/Os. Thanks to the inclusion of a Parade PS186 DP 1.4 to HDMI 2.0 protocol converter, the HDMI 1.4 (4Kp30) port is now replaced by a HDMI 2.0 (4Kp60) port, enabling extended compatibility with DisplayPort 1.4 hosts that are becoming more common now. One of the USB 3.2 Gen 1 Type-A ports is also being replaced by a RJ-45 Gigabit LAN port using a Realtek RTL8153 USB to GbE controller. The other ports and features (including the 87W pass-through charging port to which the host notebook’s original charger can connect – enabled by a VIA Technologies VL103 PD controller) are retained. The USB 3.2 Gen 1 Type-A ports are enabled by the VIA Technologies VL817 hub chip, and the card readers have a Genesys Logic GL3224 chip behind them.

Plugable’s New 2021 USBC-7IN1E Multi-function Hub

The new 2021 Plugable USBC-7IN1E multi-function USB-C hub is now available for $30 (after applying a $5 off coupon on the MSRP of $35).

Interested in more of the latest industry news? Check out our CES 2021 trade show landing page!

A major issue faced by owners of notebooks and compact SFF PCs such as the NUCs is the paucity of USB ports or even the absence of often-needed functionality like SD /microSD card slots and RJ-45 ports. Multi-function USB hubs come to the rescue here (at the cost of physical system footprint). One of the well-reviewed low-cost offerings in this market segment is Plugable's 2020 USB-C 7-in-1 Hub. This offering allowed MFDP (multi-functional Display Port) USB-C ports in a host system to support a micro-SDXC, full-sized SDXC, HDMI 1.4 (4Kp30) display output, and three USB 3.2 Gen 1 Type-A ports in a small rectangular unit. While capable of being bus-powered, the hub also includes a USB charging pass-through port, allowing for up to 87W of power delivery to the host system.

Plugable's 2020 USBC-7IN1 Multi-function Hub

At CES 2021, Plugable is updating the hub with new internals and I/Os. Thanks to the inclusion of a Parade PS186 DP 1.4 to HDMI 2.0 protocol converter, the HDMI 1.4 (4Kp30) port is now replaced by a HDMI 2.0 (4Kp60) port, enabling extended compatibility with DisplayPort 1.4 hosts that are becoming more common now. One of the USB 3.2 Gen 1 Type-A ports is also being replaced by a RJ-45 Gigabit LAN port using a Realtek RTL8153 USB to GbE controller. The other ports and features (including the 87W pass-through charging port to which the host notebook's original charger can connect - enabled by a VIA Technologies VL103 PD controller) are retained. The USB 3.2 Gen 1 Type-A ports are enabled by the VIA Technologies VL817 hub chip, and the card readers have a Genesys Logic GL3224 chip behind them.

Plugable's New 2021 USBC-7IN1E Multi-function Hub

The new 2021 Plugable USBC-7IN1E multi-function USB-C hub is now available for $30 (after applying a $5 off coupon on the MSRP of $35).

Interested in more of the latest industry news? Check out our CES 2021 trade show landing page!

The Corsair Gaming K100 RGB Keyboard Review: Optical-Mechanical Masterpiece

In today’s review, we are taking a look at the successor of the Corsair K95 RGB Platinum, the K100 RGB. The new flagship of Corsair’s gaming keyboards is visually similar to the older K95, but the K100 RGB actually marks a significant improvement to Corsair’s keyboard designs. With new optical-mechanical switches replacing traditional mechanical switches, a second rotary wheel, and more, Corsair has done a lot to not only stand apart in the crowded market for gaming keyboards, but has delivered something that’s pleasantly one-of-a-kind.

In today's review, we are taking a look at the successor of the Corsair K95 RGB Platinum, the K100 RGB. The new flagship of Corsair’s gaming keyboards is visually similar to the older K95, but the K100 RGB actually marks a significant improvement to Corsair's keyboard designs. With new optical-mechanical switches replacing traditional mechanical switches, a second rotary wheel, and more, Corsair has done a lot to not only stand apart in the crowded market for gaming keyboards, but has delivered something that's pleasantly one-of-a-kind.